Ivy's Bungalow

Character + Ad + Storyboard 1. An original character/brand/product [cannot redraw or modify a pre-existing brand]; Pick a product and develop your own original character/brand/application. 2. A character or ‘mascot’ that establishes the ‘brand’ of the application; 3. An Advertisement [web/screen/print] containing text, character, background, and product 4. A storyboard [finished comprehensives in pencils] 5. Rationale that identifies targeted market audience [ages 5-11, all ages, etc.]; how your design choices reflect that market audience; the Unique Selling Point of the project Ad storyboard

Animation makes great use of PROPORTION in order to help establish protagonists, antagonists, comic characters and other archetypes. You are provided with the standard Proportion guide for the classic ‘Heavy’/Bad Guy/Pugnacious character; the Cute Character; the Goofy Character; and the Screwball Character. Using the style-guide formula, create your own unique character for each archetype.