Character + Ad + Storyboard
Character + Ad + Storyboard 1. An original character/brand/product [cannot redraw or modify a pre-existing brand]; Pick a product and develop your own original character/brand/application. 2. A character or ‘mascot’ that establishes the ‘brand’ of the application; 3. An Advertisement [web/screen/print] containing text, character, background, and product 4. A storyboard [finished comprehensives in pencils] 5. Rationale that identifies targeted market audience [ages 5-11, all ages, etc.]; how your design choices reflect that market audience; the Unique Selling Point of the project Ad storyboard